Built on Science, Driven by Results

The History of Liposomal Technology

Liposomal technology wasn't originally developed for supplements, it was first pioneered by pharmaceutical scientists to improve the delivery of important medicines, including cancer treatments. 

 

Scientists discovered that tiny phospholipid spheres, called liposomes, closely resemble the body's own cell membranes. This allows them to help protect active ingredients and improve their delivery throughout the body. 

 

Today, the same advanced delivery technology has been adapted for premium nutritional supplements, helping improve the stability and bioavailability of key nutrients compared with many conventional formulations.

 

At HQ+ Pro, we believe that better delivery matters. That's why we use PlexoZome®, an advanced pro liposomal technology designed to help ensure more of what you take is available for your body to use, supporting performance, energy, and wellbeing.

 

Inspired by pharmaceutical delivery science. Designed for everyday performance.

Geroge Kokkinis -CEO & Founder of Pharmako Biotechnologies

Backed by Someone Who
Knows Performance Firsthand

 

HQ+ Pro was born from Tracy Williams' lifelong pursuit of performance. As a former Harlem Globetrotter, elite coach, keynote speaker, and performance strategist, Tracy spent decades helping people unlock their potential on the court, in the boardroom, and in life. 

 

But after surviving a life-threatening health crisis and experiencing firsthand how difficult it can be to regain strength, focus, and vitality, his mission became deeply personal. 

 

He realised that too many supplements overpromised and underdelivered, relying on outdated formulations rather than true innovation. 

 

Tracy co-founded HQ+ Pro to create premium, science-led supplements that help people perform at their best at every stage of life. Because staying strong, sharp, and capable shouldn't depend on age, but on giving your body the quality it deserves.

Supplements that Actually Deliver

At HQ+ Pro, we believe high performance should never come with compromise. We started with a simple idea: create world-class supplements that deliver real results, without side effects, confusion, or gimmicks. Everything we do sits at the intersection of science, innovation, and human potential.


Our products are crafted in Australia inside TGA/GMP facilities, using breakthrough technologies like our Pro Liposomal advanced delivery system for better absorption and a cleaner experience.

Backed by Someone Who
Knows Performance Firsthand

HQ+ Pro is co-founded by former Harlem Globetrotter and performance coach Tracy Williams, built on lived experience and evidence-led thinking. The mission was never to create another trendy supplement, but to build a premium standard people can trust daily.


Tracy’s performance background shaped a simple philosophy: remove friction and make consistency easier. That’s why HQ+ focuses on advanced delivery, precision dosing, and a cleaner experience you can stick with. It’s performance support designed for real life, not perfect routines.

No Compromise, Only Results

No bloat. No loading phases. No nonsense. This is what we aim for. Precision dosing, clean formulations, and advanced delivery technology designed for better absorption and a smoother daily experience. If it doesn’t support results and consistency, it doesn’t belong in the routine.

Supplements that Actually Deliver

At HQ+ Pro, we believe high performance should never come with compromise. We started with a simple idea: create world-class supplements that deliver real results, without side effects, confusion, or gimmicks. Everything we do sits at the intersection of science, innovation, and human potential.


Our products are crafted in Australia inside TGA/GMP facilities, using breakthrough technologies like our Pro Liposomal advanced delivery system for better absorption and a cleaner experience.

The History of Liposomal Technology

Liposomal technology wasn't originally developed for supplements, it was first pioneered by pharmaceutical scientists to improve the delivery of important medicines, including cancer treatments. 

 

Scientists discovered that tiny phospholipid spheres, called liposomes, closely resemble the body's own cell membranes. This allows them to help protect active ingredients and improve their delivery throughout the body. 

 

Today, the same advanced delivery technology has been adapted for premium nutritional supplements, helping improve the stability and bioavailability of key nutrients compared with many conventional formulations.

 

At HQ+ Pro, we believe that better delivery matters. That's why we use PlexoZome®, an advanced pro liposomal technology designed to help ensure more of what you take is available for your body to use, supporting performance, energy, and wellbeing.

 

Inspired by pharmaceutical delivery science. Designed for everyday performance.

CEO & Founder of Pharmako Biotechnologies & PlexoZome® 

More about Bioavailbility on our Product Page

Backed by Someone Who Understands Performance 

HQ+ Pro was born from Tracy Williams' lifelong pursuit of performance. As a former Harlem Globetrotter, elite coach, keynote speaker, and performance strategist, Tracy spent decades helping people unlock their potential on the court, in the boardroom, and in life. 

 

But after surviving a life-threatening health crisis and experiencing firsthand how difficult it can be to regain strength, focus, and vitality, his mission became deeply personal. He realised that too many supplements overpromised and underdelivered, relying on outdated formulations rather than true innovation. 

 

Tracy co-founded HQ+ Pro to create premium, science-led supplements that help people perform at their best at every stage of life—because staying strong, sharp, and capable shouldn't depend on age, but on giving your body the quality it deserves.

Upgrade your Daily Performance

HQ+ Pro was founded by Tracy Williams, former Harlem Globetrotter, speaker, and high-performance mentor, and Irene Kypreos, commercial strategist, with one simple belief: feeling strong, sharp, and capable shouldn’t be left to chance.

 

After years spent helping people perform at a high level — in sport, business, and life — they saw a gap for supplements that matched the standards of people who expect more from themselves. Not hype. Not shortcuts. Just smarter formulations, better delivery, and products designed to support performance for the long run.

 

We create premium supplements for people who expect more. HQ+ is science-led, quality-first, and built around one goal: to help you feel capable and energised for the long run.

Get HQ+ Pro Now

Built on Lived 
Experience

For Irene, HQ+ Pro is the culmination of more than 30 years spent in the food, pharmaceutical, and supplement industries. Throughout her career, she saw firsthand that while people were living longer, many accepted declining energy, focus, and physical performance as an inevitable part of ageing. Irene believed there had to be a better way. 

 

Together with Tracy, she founded HQ+ Pro for people who refuse to settle. For those who believe feeling strong, sharp, and capable after 50 shouldn't be left to chance. Every formula is designed to optimise how nutrients are delivered and utilised by the body, helping people perform at their best today while investing in their long-term health, vitality, and cognitive performance.

Get HQ+ Pro Now

Built on Lived Experience

 

 

For Irene, HQ+ Pro is the culmination of more than 30 years spent in the food, pharmaceutical, and supplement industries. Throughout her career, she saw firsthand that while people were living longer, many accepted declining energy, focus, and physical performance as an inevitable part of ageing. Irene believed there had to be a better way. 

 

Together with Tracy, she founded HQ+ Pro for people who refuse to settle. For those who believe feeling strong, sharp, and capable after 50 shouldn't be left to chance. Every formula is designed to optimise how nutrients are delivered and utilised by the body, helping people perform at their best today while investing in their long-term health, vitality, and cognitive performance.

Get HQ+ Pro Now

Upgrade your Daily Performance

Built for people who expect results without compromise. Support strength, recovery, and sharp thinking with a cleaner daily creatine routine. Consistent dosing, premium standards, zero fuss.

Get HQ+ Pro Now

Upgrade your Daily Performance

Built for people who expect results without compromise. Support strength, recovery, and sharp thinking with a cleaner daily creatine routine. Consistent dosing, premium standards, zero fuss.

Get HQ+ Pro Now